What is “Organized Play,” or “OP?”
Although Organized Play is generally more applicable to competitive card games, where players need to organize to actually participate in tournaments, Fantasy Flight Games (FFG) has extended efforts to cooperative card games like Lord of the Rings LCG, Arkham Horror LCG and Marvel Champions LCG to provide “OP” promos. These include things like playmats, scenarios and promotional player cards.
The idea is that FFG sends “kits” to stores, who put on organized events (usually on a digital calendar) to get people to come to the store and play a specific game. FFG wins because their games are marketed for free with big events and people likely buy in; the stores win because people are going to the store when they otherwise wouldn’t have and are potentially sold on more product. These kits are not supposed to be sold directly to consumers, but some store owners do order OP kits for this purpose.
You can sign up for the OP newsletter here, but it has stopped going out since May of 2020.
What has been released so far for Marvel Champions LCG?
Although it is not strictly “OP-related,” full art promos have been provided on location at Gen Con 2019, which were later distributed at PAX Unplugged 2019. These are colloquially referred to as “Gen Con Promos” on storefronts like eBay.
In November of 2019, a “Launch Kit” was distributed to stores. It contained four promotional playmats and “comic style cards” of each core set hero. Prices for all of these have bottomed out for the most part in the secondhand market. You can find one full set of the core Gen Con or Launch Kit promos for around $30 per set. The playmat is anywhere from $20-$30 (you can also find it bundled with core sets if you look carefully), with the empty cardboard OP box going for roughly $5.
In November of 2020, two other OP kits were distributed to some stores. These are titled “2020 First Story Kit” (44 extended art promo cards, 4 playmats) and “Open Play Kit – Season 1” (96 extended art promo cards). The retail price for this kit is $20 for stores for the former, and $8 for the latter: though they will be sold for a lot more than that by scalpers. The “story kit” actually isn’t story oriented, but is more for stores to hold their own events based on the existing story. Ms. Marvel, Thor, and Black Widow, as well as several player card promos, a Green Goblin playmat and villain promo cards (Risky Business, Wrecking Crew) are part of these sets. You can find the full breakdown above.
On February 21, 2021, a new kit started to roll out to stores (images via Jason B.). This kit was originally due in January of 2021, but was pushed back a month.
It contains the Hulk, Captain America, and Doctor Strange hero cards, as well as Avengers Assemble x3, Desperate Defense x3, and Drop Kick x3.
There is no mat (or any other contents) for the box. This brings the current promo set up to date with the first cycle of content. As of now, expect Red Skull and beyond promos.
Dividers were released in late 2022 alongside of the Mutant Genesis box. This was done via Asmodee itself, through a newer OP initiative.
You can find all of the above listed here on our promos page.
What is coming?
In the fall of 2021, a new promo OP set was supposed to arrive under the SKU G21MA.
As of August 2020, FFG has stated that “more OP kits for our game lines will start reaching stores in November and a revised schedule for our games for 2021 and beyond will be made public at a later date.” The statement did not specify Marvel Champions by name. This set has not been released as of 2023 and is presumed dead.
On March 8, 2023, new OP was confirmed for the X-Men wave. These will partially be distributed in booster pack format (info TBA).
So what’s the deal? When are these actually coming?
So, COVID-19 is definitely going to delay anything OP related as it is physical product, meant to be displayed and shipped to stores: many of which are closed. But in the past few years, the Organized Play section of FFG under Asmodee has been undergoing many changes.
Right now, according to sources, the FFG Organized Play team that is handling card games is sparse. Perhaps the easiest scene to get a big-picture look at OP from is The Lord of the Rings LCG. 2019’s “Fellowship Event” was delayed indefinitely in the fall of 2019, pre-COVID-19. LOTR LCG players have been waiting for more information for over a year on when this event might occur, or if it’s even still happening. There has been no communication.
In the meantime, FFG OP has been posting plans for KeyForge even during COVID. On June 24, 2020, FFG OP confirmed that “stores will be able to host chain-bound events again worldwide.” So while OP has slowed down for cooperative LCGs before the pandemic, things are still happening on the competitive side after the pandemic.
It’s become increasingly clear that co-op OP is on the backburner. OP plans may change at any moment, but for now, expect to wait a while. With the dividers (late 2022) and X-Men OP sets (2023), FFG/Asmodee could be getting back into OP for Champions.
This page will be updated as new news arises.